As Coaches, we can guess…I mean a broken clock is right twice a day…🤷‍♀️

As Coaches, we can appease our athletes & individuals we train…but who is supposed to be the expert in the room? 🙅‍♀️

Or….as Coaches we can ’educate and enroll’ our athletes on WHY the YouTube video they saw from the biggest world events (or however you’re supposed to watch it now) is the product of years & years training, alignment with their specific goals, BUT most likely not aligned with optimal health, pain reduction, & longevity. 🤯

Show your the people you train how ‘training’ really works. Hint – it’s NOT guessing & hoping something works. Have your gym & training stand for something and share that vision of WHY you train the way you do with every person who walks through your doors. 

If you can’t do a muscle up, a box jump, or even a push up – hoping that it’s going to happen in a high stress environment under fatigue is just that – HOPING. And HOPE isn’t a formula – without massive action, it’s just apathy. 

This is a mindset change that has to happen for longevity & progress. We’ll help you shout that even louder every day with our proven athlete development system – whether you’re just getting started, or trying to squeeze the last bit of ‘juice’ from your performance – let’s stop guessing – and start maximizing your training & results!

You deserve to go hard WHEN you’re supposed to go hard. And you deserve to recover when it’s time to recover.

Most importantly, you deserve to be set up for success in your training with appropriate exercise selection & training demands based on your personal goals. That allows you to challenge the people you train in the right way. Not by ‘hoping’ they’ll have a breakthrough today. Not by justifying everything as a ‘grinder’ or a ‘mental test’ – sure – there’s times for that too. But everything has it’s place in a well thought out program. Times to struggle, times to fail, and times to succeed.

EXPRESS the parts of your training you’re good at. BUILD up in a systematic way on the parts you are not. Enroll them in how this works & will help them reach their goals faster & more consistently. They aren’t the expert – you are the expert. And we’re here to help you with the heavy lifting every month so you can spend more time working WITH your members & not for your members. 

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